Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Material type: TextSeries: Mcgraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/IRWIN, c2009Edition: 9th edDescription: xlvii, 742 p. : col. ill., map, charts ; 29 cmISBN: 9780073404721 (alk. paper); 0073404721 (alk. paper); 9780077265892 (looseleaf ed.); 0077265890 (looseleaf ed.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M29474 2009Online resources: Table of contents only | Publisher descriptionItem type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Open shelf | HF5415 .M29474 2009 (Browse shelf (Opens below)) | Available | 36841 | |
Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Open shelf | HF5415 .M29474 2009 (Browse shelf (Opens below)) | Available | 36842 |
Previous ed. entered under title.
Includes index.
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