CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg.
Material type:
TextPublication details: New York : McGraw-Hill, c2010Edition: 4th edDescription: xxvi, 662 p. : ill. ; 24 cmISBN: 9780071590457 (alk. paper); 0071590455 (alk. paper)Subject(s): Customer relations -- Management | Electronic commerceDDC classification: 658.8/12 LOC classification: HF5415.5 | .G743 2010| Item type | Current library | Call number | Status | Date due | Barcode |
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MACHAKOS UNIVERSITY LIBRARY Open shelf | HF5415.5 .G743 2010 (Browse shelf (Opens below)) | Available | 23111 |
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| HF 5415.32 .S64 2005 Consumer behaviour / | HF 5415.33 .U6H38 2004 Consumer behavior : | HF5415.5 D66 2005 Skills for consumer success/ | HF5415.5 .G743 2010 CRM at the speed of light : | HF 5415.5 .L83 2012 Customer service: | HF 5415.7.B66 1986 Logistical management : | HF 5415.7 .H36 2022 The handbook of logistics and distribution management : understanding the supply chain / |
Includes index.
OMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -- Love your customers publicly : blogs and podcasts -- Wikis are a weird name for collaboration, n'est çe pas? -- Social networks, user communities : who loves ya, baby? -- Movin' and groovin' : the use of mobile devices -- The collaborative value chain -- Sales and marketing : the customer is the right subject -- Customer service is our name--and our game -- The difference : CRM, the public sector, and politics -- SOA for poets -- At home or in the clouds--and in open spaces between -- Big picture, big strategies -- Mapping the customer experience -- Process and data go together like-- CRM operations -- Value given, value received : analyzing the return on CRM -- When you buy the application, you buy the vendor, though you don't implement him -- Waving to the future.
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