Global marketing strategies / Jean-Pierre Jeannet, Hubert D. Hennessey.
Material type: TextPublication details: Boston : Houghton Mifflin, c1992Edition: 2nd edDescription: xxiii, 899 p. : ill. ; 24 cmISBN: 0395589037Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.8/48 LOC classification: HF 1009.5 .J427 1992Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY Open shelf | HF 1009.5 .J427 1992 (Browse shelf (Opens below)) | Available | 39551 |
Rev. ed. of: International marketing management. c1988.
Includes bibliographical references and indexes.
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