Advertising and Promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

By: Belch, George EContributor(s): Belch, Michael A [author.]Material type: TextTextPublication details: New York : McGraw‑Hill Education, 2024Edition: 13th edDescription: xxxi, 759p. : ill. ; 28cmISBN: 9781266090608Subject(s): Advertising | Advertising and Promotion | Marketing communications | Integrated marketing communicationLOC classification: HF5823 | .B45 2024
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HF5823 .B45 2024 (Browse shelf (Opens below)) Available 40186

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.
© Machakos University Library, Along The Highway, Machakos Wote Rd, Machakos, Kenya P.O. Box 136 - 90100 Machakos - Kenya

Tel: ( +254 ) 723 805829 OR Fax : 044-20353 OR Email: library@mksu.ac.ke