Research methods for business : a skill-building approach / Roger Bougie and Uma Sekaran.
Material type:
TextPublication details: Hoboken, NJ : John Wiley & Sons, 2019Edition: Eighth editionDescription: xxv, 396 pages : color illustrations ; 25 cmISBN: 9781119561224Subject(s): Business -- Research -- Methodology | Qualitative methods -- Study and teachingAdditional physical formats: Online version:: Research methods for businessDDC classification: 650.072 LOC classification: HD30.4 | .S435 2019Summary: "Previous editions of this book have been used in various research methods courses with great success. For many years the book has helped thousands of my own students (undergraduate students, graduate students and executive students), as well as many more around the world, to carry out their research projects. The great strength of Research Methods for Business is that students find it clear, informal, easy to use and unintimidating. I have tried to maintain these strengths in this eighth edition"--
| Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials
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MACHAKOS UNIVERSITY LIBRARY Open shelf | HD30.4 .S435 2019 (Browse shelf (Opens below)) | Available | 40215 |
Uma Sekaran appears as the first named author on earlier editions.
Includes bibliographical references and index.
"Previous editions of this book have been used in various research methods courses with great success. For many years the book has helped thousands of my own students (undergraduate students, graduate students and executive students), as well as many more around the world, to carry out their research projects. The great strength of Research Methods for Business is that students find it clear, informal, easy to use and unintimidating. I have tried to maintain these strengths in this eighth edition"--
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