Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Material type: TextPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2007Edition: 2nd edDescription: xxxiii, 425, G5, CN16, CR2, I28 p. : ill. (chiefly col.), col. map ; 28 cmISBN: 0072999896 (alk. paper); 0073215740; 9780072999891; 9780073215747Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K452 2007Online resources: Table of contents only | Publisher descriptionItem type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY | HF 5415 .K452 2007 (Browse shelf (Opens below)) | Available | 9478 |
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HF 5415 .I179 1992 Irwin manual for use with marketbase - e | HF 5415 .I179 1992 Irwin manual for use with marketbase - e | HF 5415 .I179 1992 Irwin manual for use with marketbase - e | HF 5415 .K452 2007 Marketing : | HF 5415 .K452 2007 Marketing : | HF 5415. K452 2007 Marketing : | HF5415 .K452 2007 Marketing : |
Includes bibliographical references (p. CN-CN16) and indexes.
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