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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William DContributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome)Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 17th edDescription: xxxvii, 758 [34] p. : col. ill. ; 29 cmISBN: 9780073381053 (alk. paper); 0073381055 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 2009Online resources: Table of contents only

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Technical section	HF 5415.13 .P47 2008 (Browse shelf (Opens below))	Available		36414
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY	HF 5415.13 .P47 2008 (Browse shelf (Opens below))	Available		9575

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Includes indexes.

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