TY  - BOOK
AU  - Smith, P R
TI  - Marketing Communication: integrating offline and online with social media
SN  - 9780749461935
AV  - HF 5415.123 .S65 2011 
PY  - 2011///
CY  - London
PB  -  Kogan Page Limited
KW  - Marketing Communications
ER  -