TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin, Barry J.
TI  - Essentials of marketing research
SN  - 9781439080900
AV  - HF 5415.2 .Z55 2010 
PY  - 2010///
CY  - Mason, Ohio : 
PB  - South-Western/CENGAGE Learning
KW  - Marketing research
N1  - Includes index
ER  -