TY  - BOOK
AU  - Verma, V Harsh,
TI  - Branding Demystified: Plans to Payoffs
SN  - 9788132102342
AV  - HF 5415.1255. V47 2010 
PY  - 2010///
CY  - India
PB  - Sage publications
KW  - Branding (Marketing) Management
KW  - Communication in marketing. I. Title
ER  -