TY  - BOOK
AU  - Armstrong, Gary.
AU  -  Gary Armstrong 
AU  -  Philip Kotler
TI  - Marketing: an introduction
SN  - 9780136021131
AV  - HF 5415.K625 2009 
PY  - 2009///
CY  - New Jersey
PB  - Pearson
KW  - Marketing
ER  -