TY  - BOOK
AU  - Kerin, Roger A.
AU  - Peterson, Robert A.
TI  - Strategic Marketing Problems: Cases and Comments
SN  - 0136328601
AV  - HF 5415.135 .K47 1997 
PY  - 1997///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
ER  -