TY  - BOOK
AU  - Aaker, David
AU  - Kumar, V.
AU  - Day, George S.
TI  - Marketing research
SN  - 9971513897
AV  - HF 5415.2 .A14 2000 
PY  - 2000///
CY  - New York
PB  - John Wiley & Sons Inc
KW  - Marketing research
ER  -