TY  - BOOK
AU  - McCarthy, Joreme W
AU  - Perreault, William
TI  - Basic marketing: a global management  approach
SN  - 0256139903
AV  - HF 5415.13 .M369 1996 
PY  - 1996///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing--Management
ER  -