TY  - BOOK
AU  - Cravens, David W.
AU  - Lamb, Charles W. 
AU  - Crittenden, Victoria L.
TI  - Strategic marketing management cases
SN  - 0256261253
AV  - HF 5415 .C6944 1998
PY  - 1999///
CY  - Boston Burr Ridge
PB  - The Irwin/McGraw-Hill
KW  - Marketing
KW  - Case studies
ER  -