TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - McDaniel, Carl
TI  - Essentials of marketing
SN  - 9780324580006
AV  - HF 5415  .L36 2009
PY  - 2009///
CY  - Australia
PB  - South-WesternCengage Learning
KW  - Marketing
KW  - textbooks
N1  - Includes bibliography and index
ER  -