TY  - BOOK
AU  - Kotler, Philip 
TI  - Marketing management : 
SN  - 0132435101 
AV  - HF 5415.13 .K64 1997
PY  - 1997///
CY  - Upper Saddle River, NJ : 
PB  - Prentice-Hall, 
KW  - Marketing
KW  - management
N1  - Includes bibliography and index
ER  -