TY  - BOOK
AU  - Pires, Guilherme.
AU  - Stanton, John P
TI  - Ethnic marketing : : accepting the challenge of cultural diversity
SN  - 1861529961
AV  - HF 5415.17 .P57 2005 
PY  - 2005///
CY  - London
PB  - Thomson Learning
KW  - Minority consumers
KW  - Target marketing
ER  -