TY  - BOOK
AU  - Hawkins,Del.L
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
AU  - Koch,Eric C.
TI  - Consumer behavior: building marketing strategy 9/e 
SN  - 0071214690
AV  - HF  5415.33 .U6H38 2004 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - United States
KW  - Market Surveys
N1  - Includes appendix and index
ER  -