TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - McDaniel, Carl
TI  - MKTG 7
SN  - 9781285091860
AV  - HF 5415  .L36 2014
PY  - 2014///
CY  - Mason, Ohio
PB  - South-Western ; Andover : Cengage Learning [distributor]
KW  - Marketing
N1  - Includes index
ER  -