TY  - BOOK
AU  - Gopalakrishnan, P. S. - ed.
TI  - Integrated marketing communication: concepts & cases
SN  - 8131413993
AV  - HF 5415.13 .G67 2008 
PY  - 2008///
CY  - India
PB  - I.U.P
KW  - Communication in marketing
ER  -