TY  - BOOK
AU  - Varuna, Anil - ed.
TI  - Role of marketing communication in brand management
SN  - 9788131421437
AV  - HF 5415 .V57 2009 
PY  - 2009///
CY  - India
PB  - I. U. P
KW  - Communication in marketing
KW  - Consumer behavior
ER  -