TY  - BOOK
AU  - Kapoo, Ramneek
AU  - Paul, Justin
AU  - Halder Biplab
TI  - Sercices marketing: concepts & practices
SN  - 9780070700697
AV  - HD 9980.5 .K3 2011 
PY  - 2011///
CY  - New Delhi
PB  - The McGraw Hill Education Private Limited
KW  - Service industries--Marketing
ER  -