TY  - BOOK
AU  - Belch, George E.
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 97800733810941
AV  - HF 5823 .B387 2009 
PY  - 2009///
CY  - Newyork
PB  - McGraw-Hill
KW  - marketing
N1  - include index
ER  -