TY  - BOOK
AU  - Kinnear, Thomas C.
AU  - Bernhardt, Kenneth L.
AU  - Krentler, Kathleen A.
TI  - Principles of Marketing
SN  - 9790673465558
AV  - HF 5415 .K5227 1995 
PY  - 1995///
CY  - New York
PB  - Harper Collins College Publishers
KW  - Marketing
N1  - Includes index
ER  -