TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0538844337
AV  - HF5415.3 .A83 1995
U1  - 658.8/342 20
PY  - 1995///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy1514/94030946-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/94030946-t.html
ER  -