TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon, Joseph P.
AU  - McCarty E. Jerome
TI  - Basic marketing:A marketing strategy planning approach
SN  - 9780073381053
AV  - HF 5415.13 .M369 2009 
PY  - 2009///
CY  - Newyork
PB  - McGraw-Hill
KW  - Marketing
ER  -