TY  - BOOK
AU  - Armstrong, Gary.
AU  - Kotler, Philip.
TI  - Marketing: An introduction
SN  - 9780131865914
AV  - HF 5415 .K625 2006 
PY  - 2006///
CY  - USA
PB  - Perarson, Prenice hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -