TY - BOOK AU - Morin,Jill J. TI - Better make it real: creating authenticity in an increasingly fake world SN - 9780313376801 (alk. paper) AV - NK1510 .M697 2010 PY - 2010/// CY - Santa Barbara, Calif. PB - Praeger KW - Communication in design KW - Authenticity (Philosophy) KW - Perception N1 - Includes bibliographical references and index; Authenticity -- Experience matters -- What is total experience design? -- Go big or don't bother -- Discover : where are you today? -- Dream : where do you want to go tomorrow? -- Define : getting from here to there -- Design : making choices to close the gaps -- Deliver : the finish and the starting line ER -