TY  - BOOK
AU  - Perreault, William D.
TI  - Basic Marketing: a marketing strategy planning approach
AV  - HF 5415.13 .M369 2009 
U1  - HF 5415.13 .M369 2009 
PY  - 2009///
CY  - Boston
PB  - McGrawHill
KW  - Marketing Management
ER  -