TY  - BOOK
AU  - McCarthy, Jerome E.
TI  - Basic marketing: a global approach
SN  - 0-256-10509-X
AV  - HF 5415.13 .M369 1993 
PY  - 1993///
CY  - Boston
PB  - Irwin
KW  - marketing management
KW  - export marketing management
ER  -