TY  - BOOK
AU  - Babin,Barry J.
AU  - Harris,Eric G.
TI  - CB5
SN  - 9781133629689 (pbk.)
AV  - HF5415.32 B336 2014 
PY  - 2014///
CY  - Mason, Ohio, Andover
PB  - South-Western, Cengage Learning [distributor]
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 332-351) and index
ER  -