TY  - BOOK
AU  - Winer, Russell S.
TI  - MKT 500: Marketing Management
SN  - 9780558037512
AV  - HF 5415.13 .W56 2007 
PY  - 2007///
CY  - New York
PB  - Custom Publishing
KW  - Marketing Management
N1  - Includes glossary and index
ER  -