TY  - BOOK
AU  - Dirks, Laura M.
AU  - Daniel, Sally H.
TI  - Marketing without mistery: a practical guide to writing a marketing plan
SN  - 081447764X
AV  - HF 5415.13 .D49 1991 
PY  - 1991///
CY  - New York
PB  - AMACOM
KW  - Marketing--Management
KW  - Marketing--Planning
ER  -