TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing managemet: analysis, planning, implementation, and control
SN  - 0132435101
AV  - HF 5415.13 .K64 1997 
PY  - 1997///
CY  - Upper Saddle River, NJ : 
PB  - Prentice Hall, 
KW  - Strategisch management.
KW  - Marketing.
KW  - Marketing-Management
ER  -