TY  - BOOK
AU  - Boone, Louis E.
AU  - Kurtz, David L.
TI  - Contemporary marketing plus
SN  - 0030976014
AV  - HF 5415 .B66 1995 
PY  - 1995///
CY  - London
PB  - The dryden press
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -