TY  - BOOK
AU  - Kerin
TI  - Marketing
SN  - 9781121108196
AV  - HF 5415 .K47 2010 
PY  - 2010///
CY  - United States
PB  - Mc Graw-Hill
KW  - Marketing
N1  - Includes bibliographical reference and index
ER  -