TY  - BOOK
AU  - Armstrong, Gary
AU  - Kotler, Philip
TI  - Marketing: An Introduction
SN  - 9780136021193
AV  - HF 5415 .K625 2009 
PY  - 2009///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
N1  - Includes index
ER  -