TY  - BOOK
AU  - Pearce, John A.
AU  - Robinson, Richard B.
TI  - Formulation, implementation, and control of competitive strategy
SN  - 0256126348
AV  - HD 30.28 .P43 2009 
PY  - 2009///
CY  -  Boston, MA : 
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Case studies
N1  - Includes index
ER  -