TY  - BOOK
AU  - Marsteller,Drucker.
AU  - Galvin,Burnet Berry.
TI  - Marketing masters
SN  - 0877572194
AV  - HF 5415 .M2997  1991 
PY  - 1999///
CY  - Chicago
PB  - American marketing association
KW  - Marketing-management
KW  - Marketing
ER  -