TY  - BOOK
AU  - Verma, Harsh
TI  - Services Marketing: text and cases
SN  - 9788177586732
AV  - HD 9980.5 .V4 2008 
PY  - 2008///
CY  - New Delhi
PB  - Dorling Kindersley Ltd
KW  - Service industries -- Marketing
KW  - Customer service
ER  -