TY  - BOOK
AU  - Kelleher,Tom
TI  - Public relations
SN  - 9780190925093
AV  - HD 59 .K45 2021 
U1  - 659.2 23
KW  - Public relations
N1  - Includes bibliographical references (pages 402-420) and index
N2  - "Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses. The most contemporary introduction to public relations"--
ER  -