TY  - BOOK
AU  - Tajeddini,Kayhan
AU  - Ratten,Vanessa
AU  - Merkle,Thorsten
ED  - Routledge (Firm)
TI  - Tourism, hospitality and digital transformation: strategic management aspects 
T2  - Innovation and technology horizons
SN  - 9780367149994
AV  - G 155.A1 .M47 2020 
U1  - 910.68/4 23
KW  - Tourism
KW  - Management
KW  - Marketing
KW  - Information technology
KW  - Hospitality industry
N1  - Includes bibliographical references and index
N2  - "Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"--
ER  -