TY  - BOOK
AU  - Fotiadis,Thomas
AU  - Lindgreen,Adam
AU  - Siomkos,George J.
AU  - Öberg,Christina
AU  - Folinas,Dimitris
TI  - Industrial marketing
SN  - 9781529778540
AV  - HF5415.1263 .F685 2023
U1  - 658.8/04 23
PY  - 2023///
CY  - New York
PB  - Routledge, 
KW  - Industrial marketing
KW  - Case studies
KW  - Logistics
N1  - Includes bibliographical references (pages 325-352) and index
N2  - "An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR."--Publisher's description
ER  -