TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A., 
TI  - Advertising and Promotion: an integrated marketing communications perspective 
SN  - 9781266090608
AV  - HF5823  .B45 2024
PY  - 2024///
CY  -  New York : 
PB  - McGraw‑Hill Education
KW  - Advertising.
KW  - Advertising and Promotion
KW  - Marketing communications.
KW  - Integrated marketing communication
N1  - Includes bibliographical references and index
ER  -