TY  - BOOK
AU  - Sharp, Byron.
TI  - Marketing: theory, evidence, practice 
SN  - 9780195590296
AV  - HF5415.32  .S53 2017
PY  - 2017///
CY  - South Melbourne, Victoria, Australia,
PB  - Oxford University Press, 
KW  - Marketing
KW  - Marketing research
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -