TY - BOOK AU - Eisenberg Lee TI - Shoptimism: Why The American Consumer Will Keep On Buying No Matter What SN - 9780743296250 AV - HF 5415.33 .U6E47 2009 PY - 2009/// CY - New York. PB - Free Press KW - Consumer Behaviour - United States KW - Consumers - United States ER -