TY  - BOOK
AU  - Yopp, Jan Johnson.
AU  - McAdams,Katherine C. 
TI  - Reaching audiences: A guide to media writing
SN  - 9780205874378
AV  - P 96 .A86M38 2014 
PY  - 2014///
CY  - New York.
PB  - Pearson
KW  - Mass media-Authorship
KW  - Mass media-Audiences
ER  -