TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome.
TI  - Basic marketing: A global-managerial approach
SN  - 0256209820
AV  - HF 5415.13 .M369 1999 
PY  - 1999///
CY  - Boston
PB  - Irwin, McGraw-Hill
KW  - Marketing-management
ER  -