TY  - BOOK
AU  - Dalrymple, Douglas J.
AU  -  Cron, William L.
TI  - Sales management: Concepts and cases
SN  - 0471191973
AV  - HF 5438.4.D34 1998 
PY  - 1998///
CY  - Toronto.
PB  - John Wiley & sons
KW  - Sales management
KW  - Sales management-Case studies
ER  -